Why Should You Consider LinkedIn for B2B Marketing?

• Targeted Audience:

LinkedIn is a primary platform exclusively developed for professionals. It helps you in person and your business to the right community and thereby make a strong influence in your industry. In addition, this B2B Marketing platform provides extensive targeting options based on demographics and helps you to reach the individuals or businesses you targeted based on their job titles, industries, company size and many more. Adding to the list, you can target users based on their interests, groups, and recent activities. This helps you to ensure that your business reaches in the hands of the right audience. 

• Thought Leadership

LinkedIn is considered the best platform to share the insights and knowledge of your company. As a result, helps your brand to take the position of Thought Leader in the industry you belong to. For building credibility and trust with your targeted audience, it is recommended to share content constantly. With your strong presence on LinkedIn, you can even attract the top talents in the industry to your company. 

• Lead Generation

The B2B Marketing platform has the option to make connections with potential leads and take the initiative to start a conversation with them. In addition, it is considered the best platform for content marketing, where you can share valuable informative content to attract and engage potential customers. Even, you can take advantage of the targeted advertising technique to generate leads and drive traffic to your website. 

• Expanded Network

With the LinkedIn platform, you have the option to build a strong relationship with your peers and competitors. To establish a relationship, you need to connect with the professionals and partners in the industry as well as potential customers. It is also recommended to join the group and engage engaging communication with like-minded professionals in the industry. Moreover, you can also discover and attend the events happening in your industry through LinkedIn. 

• Brand Awareness

Creating a dedicated page for your company that showcases your brand, product and services, helps you create a strong impression in the industry. You need to share regular updates about your company, the launch of your new products developed in your company, the latest news and updates in the industry and so forth. If you want to post images or videos on your LinkedIn account of your company, it is recommended to use them in their high quality to make your content more engaging. 

• Customer Engagement

Would you respond to the comments and messages you got through LinkedIn from your targeted audience? If not, start today! It is necessary to respond to the comments and messages that you receive from your audience. It helps you to engage your targeted audience with your LinkedIn profile, and establish a strong connection with them. This in turn helps you to build a strong relationship with your targeted audience.  Another option for engaging your audience apart from responding to their messages and comments on the LinkedIn B2B Marketing platform, is conducting polls and surveys. This helps you not only engage your audience but also helps to gather feedback regarding your company, services as well as your in-house products. Adding the cherry on top, establishing a strong engagement with your audience, it is recommended to use LinkedIn B2B Marketing as the platform for providing customer support and addressing inquiries. 

• Social Proof : 

You can even use LinkedIn as a platform for showcasing the achievements of your company to make your audience aware of the growth of your firm, In addition, you can even add testimonials from your clients or customers to build credibility and also can add awards your company receive for its excellence. Social proof helps your company to build trust among your potential customers and clients. 

• Employee Advocacy

Encourage the employees working in your company to share the content posted on the Company’s LinkedIn account. It increases the chances of reaching your content to a wider audience and helps you build a brand reputation for your company. 

• Sales Engagement

Above a marketing tool, the LinkedIn B2B Marketing platform can be considered a tool for sales for establishing connections with prospects, researching their requirements, establishing a strong relationship with their targeted audience and so forth. The sales team in your firm can utilise LinkedIn to identify potential leads, schedule meetings and close deals. 

• Event Promotion

LinkedIn is considered the perfect B2B Marketing platform for promoting industry events, webinars and conferences. The administration team in your firm can make use of the LinkedIn platform to create pages for events, invite attendees, and also have the option to promote the event in and around the industry without any barriers to the country or continent. 

• Competitor Analysis: 

Another important reason for using LinkedIn for B2B marketing is competitor analysis. With the LinkedIn platform, you can monitor the activities of the competitors, identify your target audience, analyse the strategies used for content marketing and so forth. This information will help you improve your efforts in B2B marketing. 

• Employee Branding

Unlike in the olden days, you can pick top talents through the LinkedIn platform. The Human Resources department in your company can use the assistance of the LinkedIn platform for locating and attracting the top talents in the industry thereby helping you to build a strong employer brand for your company.

• Analytics

Confused about whether the LinkedIn page of your company hitting the target or not? LinkedIn has the provision for knowing this! The analytics in LinkedIn will help you to track the performance of your company’s page. Thereby, you get to know whether your B2B marketing strategies on the platform hit the right target or not. This in turn helps you measure your ROI and optimise your campaigns perfectly. 

So, LinkedIn is not just a normal social media platform. It is something more than that. It is a perfect B2B Marketing platform for building a strong foundation and impression of your company, especially within your Industry. At Brandfell Technologies, we have experts, who are experienced and made timely updates with the changes happening in the LinkedIn platform. We didn’t leave a single stone to make your LinkedIn account the perfect platform for B2B marketing and thereby turn your business into the leader in the industry. 

Want to turn the LinkedIn profile of your company into a platform for B2B marketing and grow your business? Contact Brandfell Technologies today!