There are many reasons why Google says that your Ads accounts violate their circumventing systems policy. Let’s check the possible reasons for the violation. 

• Having More than One Account: Handling multiple accounts for performing Google Ads without proper authorisation or linking. 
• Cloaking: Displaying various content to the bots of Google rather than to human users
• Redirecting: Redirecting the website visitors to different landing pages than advertised
• Make use of VPNs or Proxies: Trying to hide your correct location or identity leads to circumventing restrictions. 

Understand The circumventing system’s policy

To avoid circumventing systems policy violation, first, you need to under the points coming under this policy. Let’s check them out.

• Do not use cloaking techniques for disrupting or having the effect of interfering with Google’s review system. 
• Repeatedly breaking of policies by Google across accounts
• Do not Create and post different versions of the same ad, websites, or content that once rejected
• Do not use factors that contain sexually explicit materials within the text, image or videos
• Do not create new accounts to re-enter the system
• Do not post abusive product features in Google Ads
• Do not enter incorrect details during Google Verification program

Now, you know what a circumventing systems policy is, the policy coming under it and also circumventing systems policy violation. If you face any situation where your Ad account is suspended due to this reason, do not panic. Instead, you need to think about how to resolve the issue. Now, let’s examine how to resolve the issue when you land in this situation. 

Steps to Resolve the Circumventing Systems Policy Violation

Here are the steps you need to follow to resolve the circumventing systems policy violation. 

Step 1: Understand what went wrong/ Understand the root cause

The first step is to review your account and identify the issue. Cross-check your ads, landing pages and account settings to locate the inconsistencies or potential violations. Along with this, you also need to be familiar with the Circumventing System policies that include cloaking, having multiple accounts and so forth. 

Step 2: Take Necessary Actions

If you locate the violation, you need to remove or modify the part immediately and make it appropriate to the guidelines and policies of Google.  The modification can be done in accordance with the root cause of the circumventing systems policy violation. For instance:

• Closing or deleting unnecessary accounts: If you are handling multiple accounts at a time, you need to ensure that they are linked together or closed appropriately.
• Removing the Techniques of Cloaking: Make sure that your content is appropriate for both Google bots and human users.
• Correcting Redirects: Ensure that the links of your ad directly redirect to the landing page
• Disabling VPNs and Proxies: If you are using a VPN or Proxy to overcome the restrictions, it is recommended to discontinue their use.

Step 3: Submit an Appeal

After identifying and correcting the necessary changes, now it’s time to submit an appeal to Google Ads. In the submission, you need to give a detailed explanation of the action you have taken to rectify the circumventing systems policy violation. For that, you need to gather the evidence that you have addressed the issue properly and now. 

Step 4: Be Patient and Responsive

The appeal might take weeks, but the process takes time. However, it is good that you are responsive to every request or question Google has.

Measure to Prevent Circumventing Systems Policy Violation in Future

• Review of Policies: Keep your brain fresh with the circumventing policy google ads.
• Google Ads Tools: Monitor the accounts through resources and tools for Google.
• Consult expert advice: If you do not know how to take measures against violating or preventing circumventing systems policy violations in the future, you can seek the expert advice of a Google Ads consultant.

Always remember that you need to be adherent to circumventing policy Google ads, as it is the key to keeping your campaign running smoothly. You will be aware of the rules and take active measures to correct any violation including circumventing systems policy violations, and hence forestall potential future problems for long-term campaign success.

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