Why LinkedIn Marketing is Important?

As an entrepreneur, you might rely on many social media platforms including Instagram and Facebook. But, what made the LinkedIn platform stand out from others? Even though Instagram and Facebook have the potential to promote business, they cannot be considered the best option for B2B marketing. More than a professional platform, they are considered platforms for entertainment. However, LinkedIn is an end-to-end professional platform, where you find immense features and opportunities for promoting your business. This platform helps business owners build networks and engagements among business owners and professionals. As a result, LinkedIn for business marketing is considered a strong platform for B2B marketing. 

Now, let’s dive into the reasons why LinkedIn marketing is considered a crucial digital marketing strategy for the growth of the business. 

• Improves Brand Awareness: You might be aware of the term ‘brand’. The brand is a unique identity of the business, that distinguishes it from others in terms of products and services. As LinkedIn is a giant platform for professionals, there are immense opportunities for paving the way for creating a unique identity for your brand. It is estimated that there are almost 900 million members on LinkedIn. Thus, with the right LinkedIn marketing strategies, your business would potentially reach millions of professionals and business owners. For instance, there is a feature for LinkedIn where you can view your connections’ interaction with public profiles. Thus, this improves the chances of appearing your posts on the feeds of your non-followers. In another sense, it improves not only getting connections with potential people but also helps you to take your brand to next level. 

• Building Authority: The popularity of LinkedIn as a B2B content distribution platform has reached to newer heights. In specific, these contents help the brands to become the experts in the industry. With the help of effective and right LinkedIn marketing strategies, you can easily grab the position of the leader in the industry.  

• Opportunities for Networking: As LinkedIn has the potential to create a network globally, you can make connections with important personalities and businesses through the platform. This platform allows the users to expand their network and will get the chance to cultivate mutually beneficial connections. In other words, through this platform, you will get the opportunity to connect with potential clients, industry leaders and potential hires. 

• Lead Generation: When it comes to B2B lead generation, LinkedIn grabs the top position. It is estimated that LinkedIn is favourable for 89% of the B2B marketers for generating leads and 40% of  B2B marketers considered it as a great pathway for getting high-quality leads, that too from verified audiences. In addition, there is a facility where you can acquire data regarding professional demographics by screening job titles, companies, industries, seniority and many more, which helps you to verify that your post reaches the hands of your targeted audiences. In addition, this feature also has custom target options that allow you to retarget website visitors, connect with potential contacts, options for custom targeting based on account and audience that satisfies the criteria and more. 

Tips for Effective LinkedIn Marketing Strategies

By considering the benefits mentioned above, let’s take a surf on to the LinkedIn marketing tips for effective LinkedIn marketing. 

• Timely Updation of Your LinkedIn profile

Your profile on LinkedIn is a great gateway to building a strong impression of your targeted audience. Updating your profile timely can make a significant impact on the number of the connection rate. This makes your audience interact with something that is just more than a brand. Many people create accounts on LinkedIn and remain idle for a long time. However, there are many potential hidden in this platform for marketing purposes. If you explore these potentials in the right way, you can make a significant impact on both personal and business growth. 

• Know What You Want

When starting your LinkedIn account, you need to have a clear idea regarding your goals for using the platform. Sometimes, your objectives may support other social media goals, including brand visibility or lead generation. Once you successfully establish your objectives clearly, you need to develop strong LinkedIn marketing strategies. There are many people on LinkedIn, who create profiles and stay inactive for a longer period. If you aim to utilise LinkedIn for B2B marketing, create a separate page for your business and start posting information and updates related to your field regularly. Building a strong presence in your field is very crucial for establishing your LinkedIn profile. 

• Understand the Strength of Hashtags

Hashtags are considered the game-changer in LinkedIn Marketing. They have the potential to make connections with new people, industries and niches with the help of short phrases. On the other hand, if you overuse hashtags or use incorrect ones, will have to turn the result upside down.

• Develop LinkedIn business marketing strategy for Content.

Great content strategies can take your B2B brand to the next level. Any additional steps to maximise the content strategies for B2B brands are beneficial. Adding to the note, high engagement on LinkedIn would add extra benefit to the social media content strategy you develop. Thus, it is important to develop a solid LinkedIn business marketing strategy for content creation for this platform. It should be noted that you need to produce content that satisfies your needs and the factors your audience looking for. 

It is recommended to include powerful and concise posts for LinkedIn posts as they make a big impression on your targeted audience. On the other hand, you can also consider including longer format content that captivates readers and makes them spend more time on the app. In other words, your content strategy must include both of these kinds of posts, as these two types serve different purposes. 

The success of the content plan depends on its LinkedIn business marketing strategy to target a particular set of audiences. It may accomplish two main objectives. That includes teaching the skills of problem-solving and placing yourself as the topper in your field. When you try out this LinkedIn digital marketing strategy, it naturally brings you more business as people are attracted to the individuals or accounts in social media and it helps to engrave their name successfully in their field. 

Another popular content strategy is to post content that engages your target audience. To develop such content, you need to concentrate on sharing original and thought-provoking content. On the other hand, posting extensive promotional content also doesn’t work well on platforms like LinkedIn. At the same time, you turn out to be the voice for your company or brand in its LinkedIn account.  Thus, you need to maintain a perfect balance between promotional content and thought-provoking original content. You can even post relevant articles from other sources to maintain the interest level of the audience and educate them. 

• Make Use of the Sponsored Updates

Businesses or business owners can take advantage of the sponsored updates on LinkedIn to promote their posts on users’ feeds for payment. Like in other social media, this feature in LinkedIn also has targeting options including location, gender, and age. However, this platform can personalise specifically based on the company’s name, job title, job function, skills, schools and group, making the platform different from other social media platforms. 

• Concentrate on Increasing the Number of Connection

Develop particular LinkedIn marketing strategies for improving followers on your LinkedIn account. This helps you to maximise the reach of your updates and gain more followers. To increase organic visibility, communicate your connection on LinkedIn to follow your page and encourage them to share important posts. To improve the visibility of the account of your brand, it is recommended to promote your company page through emails, newsletters and blogs. 

• Analyse and Improve

 Do you think that, once you prepare the best LinkedIn marketing strategies, it is over and you need to follow that for a longer time? Then, it is your wrong notion. In light of my experience, you need to continuously make changes in your LinkedIn digital marketing strategy when required. Thus, it is necessary to examine your performance continuously and keep a tab on page growth. It is necessary to analyse post-engagement outcomes to understand the requirements of your audience. Thus, you can apply these insights to improve your future strategies. 

• Focus on Your Company’s Page

If you want your target audience to notice your brand and take it to the next level, you need to maintain the freshness and consistency of the content. The content, image and colour used in your LinkedIn account should be consistent with your company’s website and its social media account. To maintain the freshness of your company’s account, you need to be very keen on the timely updation of the page. And also it is recommended to share the same posts posted on other social media platforms. In the case of Brandfell Technologies, we share updates related to the technology field as as well as the posts we post on social media and the website regularly. 

• Make Use of LinkedIn Analytics to Study the Progress

Many people who are handling business accounts think that, once they post on LinkedIn, their job is done. But, your job starts from there! After posting, how many of you bothered about checking the analytics and analysing the results of the activities? It is limited in number for sure. Do you agree with this? However, it is necessary to assess the effectiveness of your content regularly. It is crucial to figure out the posts, where you secure the most interactions, the time you need to post, how the contributions from your employees affect the reach of your business, and whether your content is capable of generating traffic and leads. You can learn these factors by examining LinkedIn analytics closely.

• Figure Out Ideal Time to Post on LinkedIn

Like in other social media platforms, LinkedIn depends on the consistency of the engagements, you get from your posts. However, the business accounts didn’t prefer to post frequently or even every day. On the other hand, they often figure out that their posts generate the most engagement in the early afternoon and morning hours on workdays. When you get to know the peak time of your post engagement, then it will be easy for you to engage your target audience by posting the content on LinkedIn at the ideal time. 

In today’s digital world, more than 3/4th of the population of the world are active in social media. Among all, LinkedIn has its own place. Because it is a professional platform that provides immense opportunities for both individuals and business firms. In the case of B2B marketing, there are many possibilities for LinkedIn marketing. It has the potential to turn out as an effective platform for both professionals and companies. For business owners, it is an effective platform for developing their brands, generating leads, and growing networks with peers. This platform is easy to handle and perfect not only for the growth of professionals but also for businesses, which is considered the biggest advantage of LinkedIn. This blog helps you understand the full potential of LinkedIn marketing and the tips included here will help you to meet your marketing goals successfully. With these LinkedIn marketing tips, you can successfully target your audience, and boost the visibility of your profile. With effective LinkedIn marketing strategies, you can take your business to the heights you ever dreamed of.