Impact of short videos in marketing! Why are short videos good for marketing?
#1. Convenient for the on-the-go consumerMany people still consume video content on their computers, but the number of those consuming it “on the go” is increasing rapidly. The Cisco report on mobile devices shows that by 2018, over 50% of all internet traffic will be driven by mobile devices. In other words, a large percentage of the population watches videos on their smartphones, tablets, and computers while waiting in line at the grocery store or commuting. No matter where consumers are, these short-form marketing campaigns make it easy for them to absorb your message.
#2. A wide audience can be reached by it
Short-form video marketing has the advantage of reaching your target market. Utilising short-form content will give you an edge over your competition and will enable you to engage a greater number of your target audience.
A video, even a short one, helps you rank higher on Google by retaining visitors longer. The Google algorithm determines a website’s ranking on SERPs based on how much time users spend on sites like YouTube.
#4. Promote higher engagementThe short-form video can encourage a higher level of engagement with targeted audiences, particularly the younger generation that values video over all other formats. Sharing videos across social media is common, and if you allow your customers to give feedback, you can increase engagement and customer interaction. The reasons listed above explain why online marketing campaigns using short-form videos are so successful. It is true that the marketing industry changes and evolves constantly, but it is also true that businesses must remain ahead of the curve in order to succeed. We at BrandFell can help you create a video advertising campaign if you don’t have the right skills!
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The short-form video can encourage a higher level of engagement with targeted audiences, particularly the younger generation that values video over all other formats.