What is an E-Commerce SEO Audit?

An E-commerce audit is the process of evaluating the performance of the online store and its overall effectiveness. The major purpose of an E-commerce website audit is to identify the key areas for improvement, its strengths and opportunities for improving the rank of the website on the Search Engine Result Page (SERP). This in turn helps to improve the functionality of your online store, drive traffic to your website, increase conversion rate and take business to the next level. 

In another sense, it is like a health checkup for your E-commerce website. To check whether it is performing or not, you need to check its functioning from time to time.  When conducting an E-commerce SEO audit, you should take certain technical elements into account, including user experience (UX), technical and backend stuff and security. It is a great chance to analyse your website with a more comprehensive outlook, which most business owners and site operators don’t do on a regular basis. 

Reasons for Conducting SEO Audit for E-commerce Website

When you have a high fever, what would you do at first? You might consult a doctor, right? Likewise, if your laptop or car suddenly shuts down, what would you do? You will take them to its respective service centre and do a service, right? It’s the same with your E-commerce website as well. It is necessary to make it work properly, which is essential for your business’s growth.

Audit for E-commerce website on a timely interval will assure you that your website is working properly which marks the success and growth of your online business. Here is a list of reasons why your online E-commerce website needs SEO audit.

• Identifying Issues Related to Identity Performance

The seo audit helps to bring the technical issues of your E-commerce website into the limelight. These technical problems may be related to slowing down your website including poor speed and broken links. Such issues may result in a negative impact on user experience and lead to a higher bounce rate. 

• Enhance User Experience

By analysing the User Interface (UI) or User Experience (UX) of your website with an SEO audit, you can uncover the areas where your website may be confusing and difficult to navigate. The solution to this problem is to improve the User Experience or UX. This may lead to higher customer satisfaction and thereby improve conversion rate. 

• Considerable Improvement in Your Marketing

The SEO audit not only examines the technical issues of the website but also analyses the channel you use to promote your website. This analysis helps you to ensure that you are not spending your money on bad optimisation, or the wrong promotional platform you use to promote your website.

• Increase Conversion Rate

By conducting an audit for E-commerce website, you would get asses regarding the effectiveness of your conversion funnel, which includes product pages, checkout processes and call to action. By figuring out and resolving the barriers to conversion, you can convert more visitors into your customers. 

• Stay Competitive

Timely audit helps you stay updated about the latest trends in the E-commerce platform as well as the best practices, help you to stay ahead of the industrial competition and can easily adapt to the changing demands of the market. 

E-Commerce SEO Audit Checklist 2025

• Analysis of Keywords

The latest strategies for keywords are the foundation of successful SEO audit for E-commerce website. The keyword strategies involve accessing the appropriateness as well as the impact of the targeted keywords that are used on the product page, category page, and across the content of the website. When selling a product through an online shopping platform, it is crucial to formulate a product description in descriptive language and you need to include the relevant keyword in that. This helps to improve the visibility of your product in the search results.

• On-page and Technical SEO

The optimisation of on-page SEO elements including title tags and meta description, made a significant impact on the visibility of the website. It is crucial to access individual pages for optimisation. This includes title tags or meta titles, meta descriptions, header and URL structures. The process of a comprehensive SEO audit for E-commerce website audit involves reviewing all product pages for optimising the usage of keywords and meta tags to ensure its reach to the hands of targeted customers. In addition, the audit process also includes checking for technical errors that would make a significant impact on search engine crawling and indexing, such as site speed, mobile-friendliness, and URL structure. By addressing these issues effectively, can improve the ranking of your website on the Search Engine Result Page (SERP), as technical SEO directly include content on your site. 

• Quality of the Content

Content strategy plays a crucial for the SEO success of a website. On the other hand, whether you are uploading product descriptions or blogs, it is crucial to analyse the originality of the content posted on your website. The major aim is to provide all information regarding the product you posted on the E-commerce website. This not only helps the user to understand the product but also clarifies all doubts that arise in their mind regarding the product. 

However, you should be cautious about duplicate content spreading across the world of websites through multiple web pages. This in turn affects the visibility of your website and also creates confusion for search engines regarding the authenticity of the content. To rectify this issue, you are recommended to include canonical tags, as they help to convey to the search engine that your content is the primary or original version, especially if the same content is posted on other websites. 

• Site Architecture and Structured Data

It is necessary to evaluate and understand the structure of the website. This includes XML sitemap and internal links, that are aligned with the algorithm of the search engine. For instance, if you are using the Shopify platform, it is recommended to consider tools including Yoast SEO for adding fields that facilitate structured implantation of data. 

This process helps to ensure that under each product, you provide details regarding the products that include name, price, estimated time for delivery, policy of return and so forth. Search engines like Google may use this data to determine the relevance of your page to users. 

• Mobile Friendliness

With which device, would you prefer to make shopping through an E-commerce platform? Laptop or mobile? Without, any second thought your answer might be a mobile phone! Don’t you? Today, the development of mobile phones is far beyond the words. In this scenario, like any other website, you should also consider making your E-commerce website mobile-friendly. It is estimated that, by 2025, E-commerce sales through mobile phones will surge to $710.4 billion (https://www.shopify.com/blog/mobile-commerce). Thus, it is necessary to make your website render quickly and correctly on a mobile phone. It is recommended to run a mobile-friendly test by Google, to improve the mobile experience of your online store. This tool helps you to evaluate the mobile compatibility of your E-commerce website and provides relevant insights for improving the performance on mobile phones. 

Apart from the above-mentioned points, there are many factors you need to consider while performing the audit for E-commerce website. It includes:

• As search engines like Google determine the ranking of the website, it is crucial to consider internal and external links. It is necessary for generating organic traffic.
• When evaluating the website’s Conversion Rate Optimisation or CRO, it is necessary to take the factors including the call to action, checkout process,  and product page into consideration. These factors can have a direct impact on turning a visitor into a customer. 
• During an E-commerce seo audit, it is recommended to analyse your competitor’s websites, as it helps you to understand the strategies and tactics they use in their website, the gaps in their website and so forth. This analysis, therefore helps your website to strengthen its position among the competitors. 
• Make sure that your website uses HTTPS to secure the connection between the browser of the user and the server. 
• As Schema Markup provides structured data, it is necessary to make sure that schema markup is applied throughout the website, especially on the product page. This helps search engines to create a better understanding of your product by taking factors like prices, reviews, recipes, and so forth into consideration. 
• It is necessary to make sure that the image uploaded to your website has a descriptive file name, that includes relevant alt text. This kind of optimization not only benefits SEO but also improves overall user experience. 

Now, with this blog, you get to know, what factors you need to consider when you perform an audit for E-commerce website. Don’t you? Well, here in this blog, we provide an E-commerce SEO audit checklist for 2025. However, as the world is updating now and then in the technology field, you should be very keen on the latest updates happening in and around the corner. So, what next? Want a professional team to take up the audit of the E-commerce website responsibly? Then, contact Brandfell today!