What will you receive with our SEO Audit?

Our audits are on Google Slides & Google Sheets. So, the suggestions are on a different colour slide, making it easier to go directly to actionable items.

Our audit may come with:

• Spreadsheet of crawl data with applicable instructions
• Downloadable instructions for developers
• Videos on highlighted topics and decisions
• All deliveries are via email.

Audit Any Content Management System?

Our expert team audit any CMS (content management system) like;

• WordPress SEO Audits
• Magento SEO Audits
• Drupal SEO Audits
• Shopify SEO Audits
• Umbraco SEO Audits
• Squarespace SEO Audits

We can also audit custom tech stacks and technologies, but not limited to;

• Single-page application with Node JS / Angular
• #c / Dot Net and PHP websites
• Flat file HTML website
• JavaScript website SEO analysis
• REACT SEO audit

Our Implementation of SEO Audit Fixes and Suggestions

For technical SEO maintenance and services, we provide E-A-T and YMYL-friendly content, digital PR and link acquisition to resolve the issue for your website domain. Implementation services are taken after audit delivery.

Pre-migration & post-migration website audits

We provide audits for pre and post-migrations. Usually, they are CMS ie. WordPress to Shopify, Magento to Shopify, and Shopify to Woocommerce, Webflow, and Drupal are audited before conversion. Audits identify tech, content, and indexing issues that could hinder migration. We offer suggestions before you move. Once migrated, we provide post-migration audits to ensure your website is renderable, organised and indexed.

Can I get a free SEO audit?

We offer a premium, bespoke audit service based on over 4+ years of SEO experience, so we don’t offer free audits.

Go Deep into our SEO Audit!

Overview of Full Site Issues

We monitor all site issues with holistic recommendations and general SEO guidance. Find out everything to do with your website structure and SEO composition.  Fully manual audits without SEO tools.

Applicable SEO Recommendations

A no-jargon approach to SEO recommendations, implementations & testing tools to confirm the issues are resolved. Easy to use and implement SEO tips for webmasters and developers.

Understand potential customers

Understand how your potential customers and site visitors use your website, where they bounce and improve UX / engagement. The NAP audit confirms that all third-party sites and directories that list your business do so with consistent phone numbers, addresses, and contact information. This consistency is necessary for localised search engine optimisation.

Site Architecture

Understand more about how site architecture affects the ability to prioritise targeted keywords. As part of your organic strategy, we will create unique, high-quality, meaningful content that engages end users.

Domain Level Objects

Understand how your domain’s link profile & trust scores impact organic performance from internal to external backlinks. From 404s to canonical tags, broken page titles to image compression, and pagination resolution we fix all the technical issues related to your website.

Business-Related Factors

From page speed analytics to Core Web Vitals, we understand how your website’s performance affects the priority. We confirm your business is visible on Google Maps Listings which shows positive reviews and opinions about your brand.

Reputation Management

We will help you create an efficient profile for your business, deal with negative perceptions, and build a positive image of your brand online.

Link Building and Quotes

We actively use a citation campaign with high-quality and ideal links to build your website’s domain authority. From creating high-quality relevant links to getting your business featured in top publications, we confirm that your domain looks trustworthy and stays away from illegal linking schemes.

Our SEO Audit Planning

STEP 1: Initial discussion

Book a free consultation call to discuss the current state of your websites. We can then guide you to create the most appropriate SEO account for your website environment.

STEP 2: Register your Audit & Grant Access

Through our independent SEO audit service, we help you to register your audit. You book online through our website, pay & you will receive a booking confirmation. Once this is complete, you need to provide Google search console and GA4 access to our SEO consultants.

STEP 3: Initiate Your Audit & post your updates

Our team will obtain all the necessary estimates, assess the issues you are facing and we will conduct an audit that includes detailed analysis and action guidance on several slides.  We will keep you updated on our progress from time to time.

STEP 4: Submit your account

Once your audit is complete, we will offer & arrange a convenient time to chat via call/screen share. We can then discuss implementation, design guidelines, findings and implementation support.

STEP 5: Ongoing SEO support

If your business needs help with audit implementation, we can provide custom quotes or hourly SEO consulting services for all your business issues. We can provide partial support or can take over and do everything from tech implementation to content redesign, link acquisition & management and more.

Check out the things included in a site audit.

The audit can include hundreds of factors, depending on the type of website, the architecture and the size of the website.

Below are some of the items commonly included in technical audits:

Site crawl health assessment

 During SEO audit, we will perform a FULL technical audit (on page). The other features include:

• URL search depth, accessibility, number of internal links
• URL Status (HTTP/HTTPS/WWW/NON WWW/ BACK / BACK SLASH)
• Intermediate connection compatibility / HTTP status code
• Broken links and broken URLs
• New Directions / New Directions Management
• Canonical tags/settings
• Word count + page size
• Page index, page guide
• Robot.txt is available
• Exact and relative methods
• security and robust HTTP
• Page management (accessibility, indexing, stacking).
• Using the title tag
• Using the title tag
• JavaScript implementation/definition/results
• Meta Robot / Strategy
• Blocked items
• Anchor function/mapping/consistency

Google page index analysis

 Indexing management is an essential part of your SEO audit. We will review your indexed / non-indexed pages and address common indexing issues. Our research includes:

• Not found (404).
• Omitted with no index tag
• Optional pages with appropriate canonical tags
• Page with redirects
• Crawled, Not indexed at the moment
• Discovered, Currently not indexed
• robots.txt blocks it
• It is easy 404
• Examine spam checks
• Google manual event analysis and security analysis

Page index management and user experience

 In addition to managing page indexing and handling indexed content (through culling or revamping), we look at potential user experience disruptions such as:

• Identify and repair broken connections that can negatively affect the user experience
• Address pages of targets that are not indexed. For instance, thin product pages, poor-quality content
• Remove and complete the internal redirect for a clean and consistent index
• Consolidate/remove duplicates
• Consolidate/finish flat surfaces
• Manual index searches for historical/current spam/hack spam
• Check out the cancelled results

As part of your SEO review, we confirm that your indexing is handled, so that Google only needs to index valuable pages and there are proper guidelines for viewing helpful pages that may be valuable or can act as funnel/gateway pages.

Versions: Desktop & mobile versions

 During your SEO audit, we will do render testing for desktop, mobile and tablet devices. Checks include:

• Google search console can render the Googlebot pages by checking for Live URL Inspection.
• The Chrome Canary user representative offers testing, waterfall, and coverage testing
• Essential desktop core web analysis, including INP (Connection to Next Paint) and CLS (Cumulative Layout Shift) analysis
• Mobile Core Web Vital Analysis (INP/CLS included).
• Pagespeed Insights Overview and Recommendations
• Mobile friendly testing – make sure everyone resource loads and everything stays in the field of view

Again – suggestions are made in your SEO account to ensure page load/rendering for a better user experience.

Internal communication analysis

In your SEO analysis, we will look at your website traffic (header and footer), internal link profile, anchor text profile and more. Checks include:

• Central correlation tests (consistent correlation, etc.).
• The low number of links inside
• Inconsistent/contradictory anchor writing
• Same content links
• travel arrangements
• Groups of content
• Linked Equity Distribution
• Internal link relevance in content
• Static versus dynamic internal interactions

Summary of page and crawl budget analysis

Another aspect of any technical SEO audit is reviewing the cached pages of websites and the usage of the crawl budget. The storage of a page is a good indicator of page value. The frequency of storage can be indicative of whether or not a page needs frequent updates. We can no longer provide page caching analysis in our SEO audits as Google has discontinued the archiving functionality.

Technical analysis, code analysis and tag analysis

And on the technical SEO audit stuff, we will do a full technical audit on everything from regulatory compliance to tag usage, outdated tags, page performance issues, issues with Googlebot, content accessibility & more.

Google Analytics, Google Analytics 4, Google Tag Manager and other tag analytics

As part of your audit, we will review the tag usage to ensure tracking correctly.

Tested tags include:

• The administrator of Google Tag Manager
• Google Analytics (standard user / UA4 implementation).
• Using the GTAG
• Google Optimize is the right choice
• Google Ads / Conversion

Summary of blocks, objects, and media files

Your estimate will include an assessment of existing infrastructure. We need to confirm that Googlebot can access files, CSS/JS and other features for rendering pages. We are also working to remove media file URLS generation to reduce index bloat.

Website URL Integrity Check.

As part of the audit process, we perform several URL integrity checks to ensure your website has a CONSISTENT internal link profile and protocol handling for NON-STANDARD URLS. For instance, HTTP / Non-trailing slash / trailing slash. We want a clean index. So, Google can’t crawl URLS by mistake, maybe duplicates/duplicates and so on.

Index bloat & easy content analysis

During your SEO audit, you can expect a whole analysis of index bloat / weak content checks and suggestions for culling/keeping/revamping or managing accessibility. We are referring to best practices of managing/dealing with dead pages & content of no value.

Duplicate content & copy review

Duplicate content can cause problems for websites like indexing problems, deleted results and the possibility of cannibalism. We actively scan for duplicate content and check for content plagiarism and Copyscape. We will provide you with clear instructions on how to handle/eliminate duplicate information.

Central correlation tests

Internal linking is an essential component of any SEO strategy and an integral part of technical SEO statistics. Internal links help improve the user’s navigation to access other features within the site easily.

As long as contextual internal linking is done properly, it can increase and even improve SEO performance.

Canonicalisation checks

Canonicalisation is the process of using a tag to tell Google that a page is clustered or parent status. It allows two or more similar pages to continue to function within a website – canonical tag TELL Google which page is the master page then that is likely the page will rank.

Canonical tags are directors which means they are not arbitrary but guides for Google and the search engine.

Tools like Screaming Frog SEO spider and DeepCrawl can highlight the use of canonical tags.

See the ROBOTS.txt File

No technical SEO analysis would be complete without checking robots.txt. Many SEO campaigns tend to stop testing robots.txt. Robots.txt is a great way to limit the crawling and indexing of sensitive content and should be removed for security reasons.

During the audit, we verify all the entries were correct and that Google ignored that they should not be posting content that got enough access to the media used for a page on the translation.

In addition to SEO checks, it is essential to go into robots.txt regularly to confirm no blocking references for all content on the site.

Page title tags and content analysis

It is probably one of the oldest SEO features – header tags have been around for a long time, and so has their usefulness for SEO. Make sure that the keywords/keywords in H1 are still some heavy SEO basics as Google has improved & now has a much better understanding of content, it should be if the header tags are created in a way that divides the content into subject-related content.

In a technical SEO audit, a title tag analysis will see how header tags in the site are used, be it PARENT TOPIC, CHILD TOPIC (follow the basic steps of the process with H1 tags / H2 tags / related H3 tag / H4 tag etc tag used).

Submission tests look at the relationship between the content/style of a topic and the following paragraphs.

Check the title and meta descriptions.

During the technical SEO audit, URLs with respective titles and meta descriptions will be exported site-wide to find all relevant common topics.

• Too short a title
• Titles that are too long
• Brief meta description
• Too long a meta description
• Unique alphabetical order

CTR analysis

It remains a valuable practice for SEO from most technical SEO statistical programs. CTR or Click Rate is the % calculation of the number of clicks originating from memory share.

Click-through rates indicate the quality of the title and description and should be optimised over time.

A technical SEO analysis will consider the keywords on page 1, top 10, top 5, and top 3 and look at the trend of CTR rate over time. CTR is an essential factor that should be present in every SEO audit.

Small improvements in CTR can make a big difference in clicks and increase average positions.

Page indexability & materials

Page catalogue capacity refers to how easily search engines index the content on a website. While this may seem like a minor factor in any technical SEO calculation for large content-driven websites.

Accessibility is important because it checks how Google can download essential elements like JS (javascript) and CSS (cascading style sheets) when crawling a site.

The page catalogue capability takes care of things like orphaned pages – which can happen on large websites with cluttered internal interfaces or when pages are only accessible via an XML sitemap.

See internal communication and external communication

Internal link and external link tests look at the relationships between different types of links. Internal (referential) links help people navigate between internal pages, and this highlights how search engines process content.

In technical SEO statistics, an overview of the pages is provided, according to link statistics that reveal pages with negative content.

Core Web Vitals

Core web vitals are about page speed. However, the concept is slightly different in that core web vitals measure how fast a page loads and how quickly users can interact with it.  Google knows that improving page speed by deferring scripts can cause a waste of time.

Core web vitals look at how quickly a user can interact with a page and whether or not their user experience during page load – the most common of these is when CLS (cumulative layout shift) occurs when scripts load in content that brings pages of content back to shift which, is annoying and considered poor for user experience.

Overview:

During the technical SEO audit, best practices will be developed to assess how well your site/client site aligns with SEO factors. Using a traffic light chart to highlight SEO resources over lower-value resources, you can see what factors your site is weighing against the current version and what can be taken to find and fix everything.

From crawl errors to content marketing, from broken links to Google Analytics configurations, nothing is left unchanged during an audit.

Progress and coding feedback

There will be a section that looks at general coding composition as well as security development feedback, custom web functionality, single page applications, JavaScript functionality such as dynamic JavaScript content & more.

What do you need to know about Technical Audits?

Technical SEO analysis using free tools is often ill-advised. Most experienced SEO consultants would advise against it, especially since free SEO tools and free SEO statistical tools leave out most of the weighted SEO factors.

In the wrong hands, implementing guidance from a single model toolkit can do more harm than good in technical SEO and organic performance.

SEO audit tool platforms are usually best for those learning SEO to use on hobby sites or non-commercial sites. Using base-level recommendations on a commercial website can have negative consequences if not handled properly.

What is an SEO Audit?

An SEO audit is a document that contains the findings of website research linked to factors that affect how a website performs in organic search. SEO audits typically include highlighting issues and offering general solutions or guidelines.

An SEO audit will include elements of website design, layout, presentation, content and link profiles, but how technically the level of an SEO audit will depend on whether an experienced SEO consultant, SEO agency or someone who used the SEO audit tool?

Are Free SEO Audits good?

Free SEO audits will be much lighter and have less in-depth information, making them less expensive.

SEO audits can be very complex, especially when mapping user journeys, transaction flows, fragmented device level information & so on, which are often a far cry from basic SEO audits that scrape the surface of a website, revealing site issues like crawl errors Or, do h1 tags contain keywords, no one found any index tags, blog post content used, social media links and other information.

Some free SEO analysis can provide information for basic websites, but, in general, most small, medium/large businesses with websites that are more than a few pages in size may need a well-configured paid SEO account.

SEO audit templates

Googling SEO audit or technical SEO audit templates may bring up hundreds of stuff about site audit templates. It is best to download and use SEO audit templates from a bonafide resource as many templates may pick one or more from within SEO essentials.

Technical SEO Audit templates usually come in a pre-prepared Excel Spreadsheet, Google Sheet or Word document.

Most technical SEO statistical templates will include elements that should be colour-checked for marking in the conclusion with font colours for analysing an SEO site to summarise their findings.

These templates can also be specified:

SEO Audit Checklist

SEO Audit Checklist

SEO statistical analyst

What are the technical SEO audit benefits?

• A site audit can reveal general information about the website as well as how it is searched, indexed and ranked
• Provide a basis for a POA  for remediation
• Develop guidelines for SEO planning
• Help increase the organic rankings of the target keyword
• Increase site traffic from Google and other search engines
• Strengthen the user experience
• Increase conversion rates
• For better overall brand visibility
• Build sustainable traffic
• Reduce the bounce rate
• Improve site load time/page load time
• Generate a positive ROI.

Why Work with Brandfell?

With 4+ years of experience delivering search engine optimisation campaigns for businesses, Brandfell has extensive experience in increasing the visibility of local businesses. The rise of more social media awareness helps the brands to build more credibility. If you are looking for an SEO specialist for a small business or even a Local SEO specialist, Brandfell is your go-to SEO specialist.

Reap all the benefits of an organic specialist without the high costs associated with digital marketing agencies.